Lamborghini Lanzador Lab on Roblox
WINNER 2024 ADDY Silver Award
— FINALIST 2024 Shorty Awards
— NOMINEE 2024 Telly Award (Immersive/Mixed Reality) —
WINNER 2024 ADDY Silver Award — FINALIST 2024 Shorty Awards — NOMINEE 2024 Telly Award (Immersive/Mixed Reality) —
WINNER: ADDY Award (Silver - Online/Interactive)
FINALIST: Shorty Awards (User-Generated Content)
NOMINATED: Telly Award (Immersive & Mixed Reality)
over 1 million visits in less than 2 months
the highest priced limited UGC item ever sold in Roblox history, at 1.5million robux
ultra-limited digital UGC with IRL utility attached (a VIP trip to Lamborghini headquarters in Italy!), redeemed via an integration with Flaunt.
Interoperability with Street Showdown, a Roblox Game Fund game, via a bi-directional portal that allows you to drive the Lanzador in both games.
“In this exclusive immersive 3D experience, visitors can explore the cutting-edge design and technology of the Lanzador, Automobili Lamborghini's all-electric Ultra GT, years before it hits the streets in the physical world. Through customizable features and interactive components, Lamborghini brings its signature innovation and style to the metaverse.”
“Automobili Lamborghini has landed on Roblox, the popular digital gaming platform, to offer fans an engaging one-of-a-kind experience.
Within this immersive digital experience, users can explore the cutting-edge design and technology of the Lanzador, Automobili Lamborghini’s all-electric Ultra GT car, years before it hits the streets in the real world. Through customizable features and interactive components, Lamborghini makes an entrance into the metaverse with its signature innovation and style.”
