Madeline McCallum is a producer, filmmaker, & interdisciplinary strategic thinker based in Los Angeles. She splits her time across brand clients and a slate of film projects (both behind & in front of the camera).
She studied communication & consumer psychology at the University of Pennsylvania. She is a scrappy, thoughtful cross-functional leader with a background in product management, digital brand activations, film & TV, and fashion.
She is an expert at executing on a creative vision with research-backed, iterative precision. Her systems-thinking approach and experience merging the worlds of data + creative in digital communication grounds her work in the overlap between creative & technical, quantitative & qualitative.
Her work experience spans across tech startups, production agencies, & legacy media companies, including Lamborghini, Virgin Media, Fohr.co, Ambi Robotics, Sawhorse Productions, & Nike LA.
Full portfolio available upon request.