Madeline McCallum is a producer & project manager based in Los Angeles. She is currently working across a slate of projects in the digital, gaming, & metaverse spaces and is passionate about using technology to positively empower new media transformation.
She studied communication & consumer psychology at the University of Pennsylvania. She is a scrappy, thoughtful cross-functional leader with a background in product management, influencer marketing, digital brand activations, and film & TV.
She is an expert at executing on a creative vision with research-backed, iterative precision. Her systems-thinking approach and experience merging the worlds of data + creative in digital communication grounds her work in the overlap between creative & technical, quantitative & qualitative.
Her work experience spans across tech startups, production agencies, & legacy media companies, including Lamborghini, Virgin Media, Fohr.co, Ambi Robotics, Sawhorse Productions, & Nike LA.
