Focus: Finale of Ivy League Fashion Week

I produced this fashion show during my senior year at UPenn, as President of the Penn Fashion Collective. I did all of the things, from event booking, casting, building the runway, marketing strategy, & promo materials. The creative fun-stuff really came into play through creating & executing upon the theme — with ‘Focus,’ we wanted to highlight the little nuances of a piece of clothing that make it unique & work with up and coming designers that succeeded with the seeming contradiction of quirky, avant-garde minimalism (namely, Hogan McLaughin!) I directed & produced all photoshoots & the video reel that formed the runway backdrop.